Overview

Honoring innovative research advancing service excellence

The Parasuraman Service Excellence Prize recognizes and rewards outstanding theoretical and empirical research focused on dimensions of service excellence.

This award is named after Professor A. Parasuraman, one of the Ten Most Influential Figures in Quality as voted by the editorial board of The Quality Review. Professor Parasuraman is a world-renowned scholar, honored with numerous prestigious teaching and research awards, including the American Marketing Association’s Career Contributions to the Services Discipline Award (1998), the Academy of Marketing Science’s Outstanding Marketing Educator Award (2001), and designation as a Distinguished Fellow of the Academy in 2004.

The award supports planned research that addresses regional needs, development challenges, and knowledge gaps in service excellence within the Middle East. 

How to Submit?

Open to researchers submitting proposals for original theoretical or empirical research, including qualitative, quantitative, or case study approaches. The research must be conducted within Middle East contexts and address themes of service excellence. 

Submissions should include a research proposal not yet carried out, highlighting objectives, methodology, and potential impact. Evaluation will consider originality, relevance to Middle East needs, methodological rigor, and potential contribution to service excellence. 

  • Applications must be received by 31st December, 2021.  
  • The award includes a certificate of recognition and distinction as a Parasuraman Service Excellence Prize recipient. 

Hamdan Bin Mohammed Smart University 
Learning Resource Center – Lifelong Learning Department 
Tel: +971 4 424 1047/41 
Email: [email protected] 

Award Winners

Past Recipients of the Prize

Winners Description Award Year
Lakshmi Nair
Worklife Integration and Leavism: A Study of Workplace Practices in Business Excellence Award-Winning Organizations in the UAE Parasuraman Service Excellence Prize 2016
Hamda Hassan Khansaheb
Quantitative Assessment of Some Preventive Health Services Provided for Adolescent Individuals in Dubai Parasuraman Service Excellence Prize 2010
Dr. Raja Al Sharief
Measuring Service Quality in a Religious Pilgrimage Context: An Empirical Study on Hajj Management using SERVQUAL Parasuraman Service Excellence Prize 2009
Dr. Raed Alrayes
Service Excellence: An Empirical Study in the Saudi Banking Industry Parasuraman Service Excellence Prize 2008
Mohamed Al Hammadi
Examining the Differences in After-Sale Service Quality Perceptions between Managers and Customers in the Automobile Industry and Their Impact on Customer Satisfaction Parasuraman Service Excellence Prize 2007